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Cupcake Station: 100% scratch, every batch

Among cupcakes on display are lemon lust, PB&C, chocolate lovers and brownie batter. PHOTO/ALEXUS BOMAR

Looking for a place to have great food and a good time? OU News Bureau reporters have visited some distinctive eateries in Oakland, Macomb and Wayne counties to learn more about what these places have to offer. Reporter Alexus Bomar visited Cupcake Station in Rochester and spoke with store manager Chris Coulter.

Tell me about the history of this place.
Cupcake Station actually started 11 years ago. The Birmingham location was the very first Cupcake Station in Michigan, which opened in 2006. It was a single owner, who sold it to the current owner, Todd Gildersleeve, about three years later and he owns all five locations. After that, he bought the property in Ann Arbor, Plymouth, Ferndale and Rochester. This Rochester location is now three years old as of this past December.

Describe what it offers patrons.
We offer made-from-scratch, freshly baked cupcakes. We make them fresh every day. We make all of our frostings, batters, cookies, brownies, caramel bars, cheesecake pops and banana pudding. We also have treats for dogs called “pupcake,” and those are a big seller. We offer cupcakes in two different sizes: regular and mini. We do have a third size. It’s called jumbo and it’s about 4 inches in diameter and we only make two of those a day. We are not a gluten-free or gluten- friendly facility yet. The owner is currently working on getting some recipes. We do have vegan products, including vegan cupcakes and chocolate chip cookies.

Why would someone want to come here?
I think someone would want to come here because they really enjoy the freshness of the product. So when you walk in, it smells like we’ve been baking and you’re really going to get a fresh-made product. I also think people come here because it’s fresh and very unique. Our No. 1 seller is our Bump-a-licious cupcake and that is a trademark for us. We offer over 20 different varieties of cupcakes each day.

Manager Chris Coulter showcases Cupcake Station products, including cupcakes, brownies and cookies. PHOTO/ALEXUS BOMAR

What do you do that’s different from other places like this?
A lot of bakeries only make so much, sell out then put a lock on the door. Once they’re sold out, they close up. We don’t. We bake more throughout the day and we try to stick to our closing times as much as possible. Very rarely will we ever close early and sell out.

What’s the one thing everyone should order here?
If you like chocolate, I would recommend the Bump-a-licious cupcake. Everyone should have one of these. Like I said, it is our No. 1 seller. If you like vanilla and coconut, everyone should try the Station’s Samoa. It’s just like the Girl Scout cookie. It’s dipped in toasted coconut and drizzled with chocolate.

How many people work here?
Eight

What does the future hold for this place?
I think the owner is looking at possible franchising and looking at possible Cupcake Station express. Cupcake Station express would be a much smaller facility with less variety but where people can go in and out faster.

Cupcake Station is at 205 S. Main Street, Rochester, MI 48307. (248) 651-5401. Visit the website or Facebook for other locations.

 

Short URL: http://www.ounewsbureau.com/?p=10794

Posted by on Jan 16 2017. Filed under Eateries. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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