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More reasons to head to Comerica

Ellen Hill Zeringue’s marketing team dreams up special events to draw more fans to home games at Comerica Park. PHOTO/KAITLIN SLOAN

BY KAITLIN SLOAN
OU News Bureau

The boys are back for the 17th season at Comerica Park and fans have new special events on tap.

These events at the ballpark target select audiences to come out and watch the Detroit Tigers play.

Fans of all ages come out on Star Wars Day, breast cancer survivors attend Pink Out The Park and fans of Leinenkugel beer celebrate Leinie Fridays. About 45 of the 81 home games this year have a special theme day or event.

While fans can no longer look forward to fireworks after the games on Friday and Saturday nights, the marketing and promotions team at the Detroit Tigers has come up with new events to draw fans into the park.

Ticket packages include the Sunday family value pack, which includes four hot dogs, four sodas and four seats for as low as $16.

“We really wanted to push the value proposition and make sure families can afford coming to a game,” said Ellen Hill Zeringue, vice president of Detroit Tigers Marketing. “That’s what I’m most excited for this year.”

Zeringue said she and her team strategize to maximize fan attendance by producing branding, social media, promotions and special events at Comerica Park. Zeringue has been with the Tigers for 18 seasons. This season is her ninth as the VP of marketing.

“No one is just coming to the ballpark anymore,” Zeringue said. “You have to offer people a menu of opportunities and be strategic.”

Alumni Saturdays is a new offering to bring in longtime fans to relive their Tigers memories. Every Saturday home game features a former Tiger who will talk to fans and throw the ceremonial first pitch. They include Al Kaline, Willie Horton, Alan Trammell and Gary Sheffield.

Additionally, Comerica Park will host 4-H day. The 4-H organization is America’s largest youth development program where kids work with mentors and participate in programs that grow their leadership skills.

“When my mom found out about 4-H day at Comerica Park, she was ecstatic,” fan Amanda Errer, 19, of Bad Axe said. “We’ve been apart of it my whole life.”

Thirteen University Days — always popular — are also on the schedule.

“I love university days because of the hats the Tigers have available each year,” said Scott Grenier, 25 of Madison Heights, who is a University of Michigan alumni. “It allows you to show your school spirit while also sporting the iconic English D.”

The marketing team balances giveaways and events. It attempts to reach different genders and ages to give people reasons to go out to the ballpark.

“It’s always an exciting new season at the Detroit Tigers,” Zeringue said.

 

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Posted by on Apr 19 2017. Filed under Featured article, Wayne C.. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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