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More than shopping at Great Lakes Crossing

Great Lakes Crossing is Michigan’s largest outlet center. COURTESY/GREAT LAKES CROSSING OUTLETS

BY ERIC SOKOL
OU News Bureau

Great Lakes Crossing Outlets in Auburn Hills is leading the way for the reinvention of malls with more entertainment offerings.

Legoland Discovery Center Michigan, Sea Life Michigan and Round 1 Bowling & Amusement provide year-round activities that other malls in Michigan do not have.

The AMC Star Great Lakes 25 theatre offers Imax and RealD 3D that visitors can experience after they shop or eat at one of the malls restaurants, such as MEX or Miyako Japanese Steakhouse.

“We’ve always been kind of that shoppertainment atmosphere here,” said Melissa Morang, marketing and sponsorship director. “Great Lakes Crossing has always provided that family entertainment with our carousel, with our large play area and then a variety of our stores, as well.”

Shoppers can see all the storefronts by walking one lap around the mall, which is designed with a hallway in the shape of a racetrack,

“Great Lakes Crossing Outlets is 185 stores total and part of those stores we have entertainment and dining,” Morang said.

Opened Spring of 2016, Legoland Discovery Center Michigan at Great Lakes Crossing Outlets has a Lego 4D Cinema and sculptures of Detroit buildings and stadiums.

Debbie Gibb

“There are 22 Legoland Discovery Centers in the world, with 11 in the United States,” said Debbie Gibb, marketing manager for Sea Life Michigan and Legoland Discovery Center Michigan.

AMC Star Great Lakes 25 and Rainforest Café, a themed restaurant with animatronic animals from the rainforest, have been at the mall since its opening.

“Rainforest Cafe is technically not only just a dining experience but also an entertainment for families,” Morang said.

The mall has a centralized food court in addition to several other sit-down restaurants, including Bar Louie and Johnnie Rockets.

“We have the largest food court in the state of Michigan,” Morang said.

Legoland’s close proximity to this food court has a positive effect on the facility.

“We believe that because of the popularity of the food court, and especially with the play area in the food court that attracts families, we get more visibility and foot traffic than we would if we were located at another place within the mall,” Gibb said.

Legoland Discovery Center Michigan is one of 22 in the world. COURTESY/GREAT LAKES CROSSING OUTLETS

Legoland is accommodating for group events and parties.

“We offer children’s birthday party packages and we also have availability for corporate parties where the entire site can be rented for an evening,” Gibb said.

The number of entertainment and dining options contribute to an experience.

“It is wonderful to be located somewhere like Great Lakes Crossing Outlets,” Gibb said. “Families can come and spend an entire day together visiting our two attractions, dining, shopping and going to the movies.”

The mall has options for people of different ages.

“At Legoland Discovery Center, we see almost all families, as the attraction is targeted to families with children,” Gibb said. “At Sea Life Michigan Aquarium, it is a more varied audience.”

The family friendly environment does not limit the entertainment for adults.

“While our aquarium has many features built with children in mind, people of all ages love sea creatures,” Gibb said. “We see visitors from families with toddlers, to millennials on date nights, to senior citizens.

Great Lakes Crossing Outlets draws in people from surrounding states as a destination.

“We’ve always had customers coming from not only in the Oakland county area but actually the tri-county area,” Morang said. “Ohio, Indiana and we have a lot of Canadian customers, as well.”

Santa’s Flight Academy allows children to experience being a part of Santa’s flight crew from early November to Christmas Eve.

“This is our second year for Santa’s Flight Academy. It’s an interactive experience for children to walk through and have a lot of fun before they see Santa,” Morang said.

 

 

 

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Posted by on Dec 11 2017. Filed under Featured article, Michigan. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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